Microsoft Build, an annual conference for developers, will
begin on May 7, 2018 and run through May 9. It’s the company’s largest event of
the year, hosting over 6,000 developers, but it’s not necessarily the most
interesting for fans and tech nerds. This is the gig where a sweaty Steve
Ballmer famously chanted “developers, DEVELOPERS, DEVELOPERS!” until he seemed
on the verge of tears.
What that means, put simply, is you shouldn’t expect any big
news about Windows, Surface, or other products that cater to home users. That’s
particularly true this year. In the past, Microsoft has sometimes shown big new
features of upcoming Windows releases – but a big patch just released. We’ll
likely see hints at what the next Windows patch looks like but don’t expect
anything concrete.
Don’t expect Surface devices
As for Surface?
Microsoft has never made a major Surface product
announcement a Build, so it likely won’t start this year. The Surface Pro and
Surface Book 2 are still competitive, so we likely won’t see an update for
either until fall of this year.
lenovo-thinkpad-x1-tablet-versus-the-microsoft-surface-pro
Surface Pro 4 Mark Coppock
It’s not inconceivable to think Microsoft would tease a new
Surface device at the conference. Build wouldn’t be a bad place to briefly talk
about the long-rumored Surface Phone, because developers will be interested in
it and how to code for it.
Still, that’s a stretch. Build is a hardcore developer
conference, and single tickets start at $2,500. Devoting time to a device that
doesn’t necessarily impact how developers code for Microsoft products might
make the attendees rather cross.
Do expect coding
Microsoft has two keynotes planned for Build. The first is
on May 7, the second is on May 8, and both start at 8:30 a.m. Pacific time. The
keynotes can be intriguing, as Microsoft often uses them to demonstrate
cutting-edge technology or near-future concepts. Just be prepared to sit
through coding. Yep. Live coding. On stage.
top tech stories 04 03 2016 build2015 satya nadella final
print 1200x0
This coding sessions have infamously become a sore point for
tech journalists and Microsoft superfans. Each group would rather see hot new
features than watch someone de-bug using the latest version of Visual Studio.
Build isn’t for either group. Build is for developers, and developers want to
see how a new feature will change the way they work.
While drab, the coding sessions can be insightful. They
offer a surprisingly deep look at how Microsoft, and its software, operates.
That’s not something you’ll find at Facebook F8 and Google I/O keynotes, both
of which are more traditional press conferences.
Get ready to get nerdy
What this all means, in sum, is you’ll need to get nerdy.
Real nerdy. Build can be a spectacle, at times, as Microsoft isn’t shy about
placing bold demos on stage. At its heart, though, it’s for developers,
developers, developers. You’ll learn where the company is going, and what its
engineers think the future will look like – not when your next Surface will hit
store shelves.
Comments
Post a Comment