As a further testament to its
leadership and popular acceptance as the foremost music content distribution
platform, Boomplay Music, Africa’s fastest growing music streaming and download
platform has recorded a milestone 10 million installations off Google Play
store.
Boomplay Music’s unique and
user-friendly application has made it a top choice for consumers of music and
entertainment content. The platform has given millions of Africans unfettered
access to millions of songs, videos and entertainment trending news.
It has also provided a rallying
point in the digital music ecosystem by driving more customers to mobile music
consumption. Boomplay Music’s international best practice in ensuring providers
make revenues off their content has made it the toast of local and
international artistes and content providers. This is in addition to making
sure that intellectual property is protected using the best tech innovations.
It would be recalled that the music
content platform was adjudged the ‘Best African App’ at the AppsAfrica Awards,
which held in Cape Town, South Africa in November 2017. Boomplay emerged as the
number one app in Africa from a category strongly contested by other popular apps
including Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA.
Speaking at the briefing to announce
the 10 Million milestone in Lagos, Ms. Tosin Sorinola, Head of PR, said, “This
is another major milestone for Boomplay Music and we are more than grateful for
the support and involvement of our content providers, users and the team that
made it possible to achieve this by sharing the vision of making Boomplay Music
the No. 1 Music App in Africa. This is the first of many more milestones to come
and a renewed future for digital music distribution’
On how the platform has maintained
its top position, Mr Oye Akideinde, Regional Director (West Africa), said,
“Single companies do not build great ecosystems. Thank you to all the
individuals and partners who contributed to Boomplay Music’s 10 Million
Installs on Google Play Store. We couldn’t have done it without you. We keep
improving based on your feedback, which is so vital for our service’s growth.
This new milestone is a step closer to building the largest and most
sustainable music ecosystem for artist and fans in Africa’’.
Rising from a modest number of
installs when it launched in Google Play store in 2016, the platform rose to 1
million installations in January 2017 and by November of same year, it had
risen to 5 million. Its fast-growing streak of installations doubled in June,
2018 to 10 million installations making its total user base 29 million.
Boomplay Music is now tipped to reach the 40 million total user base by
December 2018 confirming the streaming service as Africa’s fastest rising music
service.
The platform parades content from
multiple genres such as Afrobeat, Fuji, Hip-Hop, Afropop, Rap, Reggae and
Gospel among others. Some of the biggest names on the platforms include Davido,
Fela Kuti, Wizkid, Sinach, Tiwa Savage, Nathaniel Bassey, Abass Akande Obesere,
M.I. Abaga, King Sunny Ade, Phyno, Osita Osadebe, Simi, Small Doctor, Diamond
Platnumz, Vanessa Mdee, Chris Brown, Flavor, Cardi B amongst others.
To celebrate their new milestone,
Boomplay announced a partnership with some celebrities who are ardent users of
the app to run a giveaway tagged #BoomTop10Playlist in the coming week. The giveaway will see 100
Boomplay users across Nigeria, Ghana, Tanzania and Kenya walking away with
prizes like Smart Tvs, TECNO Spark 2, Oraimo Headsets, BoomBuddy Essentials
& more.
Boomplay app comes pre-installed on
TECNO, Infinix & itel Android devices and is available on Google Play Store
for all Android users. iOS version will be made available later in the year
2018.
Comments
Post a Comment